{"id":33410,"date":"2026-09-28T14:35:02","date_gmt":"2026-09-28T12:35:02","guid":{"rendered":"https:\/\/4adstudio.pl\/?post_type=portfolio&p=33410"},"modified":"2026-09-28T14:35:29","modified_gmt":"2026-09-28T12:35:29","slug":"mwood","status":"publish","type":"portfolio","link":"https:\/\/4adstudio.pl\/cs\/portfolio\/mwood\/","title":{"rendered":"MWOOD"},"content":{"rendered":"
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PRESTASHOP<\/span>
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Obchod MWOOD<\/h2><\/div>

Projekt MWood p\u0159edstavuje realizaci internetov\u00e9ho obchodu pro rodinnou firmu, kter\u00e1 vyr\u00e1b\u00ed ru\u010dn\u011b zpracovan\u00e9 d\u0159ev\u011bn\u00e9 v\u00fdrobky: kr\u00e1jec\u00ed prk\u00e9nka, oto\u010dn\u00e1 prk\u00e9nka, podnosy a kuchy\u0148sk\u00e9 dopl\u0148ky. Z\u00e1le\u017eelo n\u00e1m na tom, aby obchod odr\u00e1\u017eel charakter zna\u010dky, tedy p\u0159irozenost, \u0159emeslnou zru\u010dnost a smysl pro detail, a z\u00e1rove\u0148 byl pohodln\u00fd p\u0159i nakupov\u00e1n\u00ed a efektivn\u00ed v ka\u017edodenn\u00edm provozu.

V r\u00e1mci tohoto projektu jsme navrhli a zprovoznili internetov\u00fd obchod v architektu\u0159e multistore, integrovan\u00fd s BaseLinkerem, s jazykov\u00fdmi a m\u011bnov\u00fdmi verzemi p\u0159izp\u016fsoben\u00fdmi pro prodej na n\u011bkolika trz\u00edch.<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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PRESTASHOP<\/span>
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Kl\u00ed\u010dov\u00e9 prvky zaveden\u00ed<\/h2><\/div><\/div><\/div>\n\n\n\n
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V\u00edce obchod\u016f<\/strong> a prodej na mnoha trz\u00edch<\/h3><\/div>

Obchod je postaven na architektu\u0159e typu \u201emultistore\u201c, d\u00edky \u010demu\u017e je mo\u017en\u00e9 spravovat n\u011bkolik obchod\u016f z jednoho panelu \/ provozovat samostatn\u00e9 verze obchodu pro r\u016fzn\u00e9 trhy. Obchod funguje v jazykov\u00fdch verz\u00edch PL, EN, FR a DE a v m\u011bn\u00e1ch PLN a EUR, co\u017e usnad\u0148uje prodej z\u00e1kazn\u00edk\u016fm ze zahrani\u010d\u00ed.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Integrace s BaseLinker<\/strong><\/h3><\/div>

Zavedli jsme integraci s BaseLinkerem, kter\u00e1 sjednocuje spr\u00e1vu prodeje na jednom m\u00edst\u011b. Synchronizace objedn\u00e1vek, skladov\u00fdch z\u00e1sob a produkt\u016f, spr\u00e1va z\u00e1silek. D\u00edky tomu t\u00fdm MWood omezuje manu\u00e1ln\u00ed pr\u00e1ci a riziko chyb.
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Projekt<\/strong> v souladu se zna\u010dkou<\/h3><\/div>

Grafick\u00e9 zpracov\u00e1n\u00ed zd\u016fraz\u0148uje p\u0159irozen\u00fd charakter produkt\u016f. Velk\u00e9, v\u00fdrazn\u00e9 fotografie, tepl\u00e1 barevn\u00e1 paleta a speci\u00e1ln\u00ed sekce v\u011bnovan\u00e9 historii zna\u010dky navozuj\u00ed atmosf\u00e9ru \u0159emesln\u00e9 v\u00fdroby. Na \u00favodn\u00ed str\u00e1nce se mimo jin\u00e9 nach\u00e1zej\u00ed vybran\u00e9 produkty, sekce \u201eVyrobeno s v\u00e1\u0161n\u00ed\u201d a \u201eSrdcem pro d\u0159evo\u201d a tak\u00e9 sekce obl\u00edben\u00fdch produkt\u016f.
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P\u0159ehledn\u00e1 struktura<\/strong> katalogu<\/h3><\/div>

Rozs\u00e1hl\u00e1 struktura kategori\u00ed (klasick\u00e9 prk\u00e9nka, prk\u00e9nka z exotick\u00e9ho d\u0159eva, prk\u00e9nka s kolm\u00fdmi hranami, kuchy\u0148sk\u00e9 bloky, kr\u00e1jec\u00ed desky, prk\u00e9nka na pizzu, sady a dal\u0161\u00ed) umo\u017e\u0148uje z\u00e1kazn\u00edkovi rychle naj\u00edt vhodn\u00fd produkt. K tomu p\u0159isp\u00edvaj\u00ed tak\u00e9 sekce \u201eNovinky\u201d a \u201eAkce\u201d.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Pohodln\u00e9 n\u00e1kupy<\/strong><\/h3><\/div>

Z\u00e1kazn\u00edk si m\u016f\u017ee zalo\u017eit \u00fa\u010det, p\u0159id\u00e1vat produkty do seznamu p\u0159\u00e1n\u00ed, sledovat stav objedn\u00e1vky jako host a p\u0159ihl\u00e1sit se k odb\u011bru newsletteru. N\u00e1kupn\u00ed proces byl zjednodu\u0161en a p\u0159izp\u016fsoben prodeji jak na polsk\u00e9m, tak i na zahrani\u010dn\u00edm trhu.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Obchod na m\u00edru<\/strong> pro pot\u0159eby podnik\u00e1n\u00ed<\/h3><\/div>

Vytvo\u0159ili jsme e-shop, kter\u00fd podporuje rozvoj mal\u00e9 rodinn\u00e9 zna\u010dky. Spojuje estetiku s funk\u010dnost\u00ed a automatizuje kl\u00ed\u010dov\u00e9 prvky prodeje.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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mwood<\/span>
<\/div>

Jak to vypadalo proces<\/strong>?<\/h2><\/div><\/div><\/div>\n\n\n\n
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V\u00fdzvy<\/a><\/h3><\/div>

Hlavn\u00edm \u00fakolem bylo navrhnout e-shop, kter\u00fd by efektivn\u011b obsluhoval n\u011bkolik trh\u016f a jazykov\u00fdch verz\u00ed, ani\u017e by t\u00edm zv\u00fd\u0161il pracovn\u00ed z\u00e1t\u011b\u017e na stran\u011b z\u00e1kazn\u00edka. Kl\u00ed\u010dov\u00e1 byla integrace s BaseLinkerem, aby byly objedn\u00e1vky, produkty a skladov\u00e9 z\u00e1soby ve v\u0161ech verz\u00edch obchodu konzistentn\u00ed.
D\u016fle\u017eit\u00e9 bylo tak\u00e9 vystihnout charakter zna\u010dky. V\u00fdrobky MWood jsou ru\u010dn\u011b vyr\u00e1b\u011bn\u00e9 a jedine\u010dn\u00e9, a proto je obchod musel prezentovat atraktivn\u00edm zp\u016fsobem.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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\u0158e\u0161en\u00ed<\/h3><\/div>

Zavedli jsme internetov\u00fd obchod PrestaShop v architektu\u0159e multistore s jazykov\u00fdmi a m\u011bnov\u00fdmi verzemi a integrovali jsme jej s BaseLinkerem. P\u0159ipravili jsme speci\u00e1ln\u00ed grafick\u00fd n\u00e1vrh a moduly, kter\u00e9 zd\u016fraz\u0148uj\u00ed charakter zna\u010dky, a strukturu kategori\u00ed jsme p\u0159izp\u016fsobili sortimentu.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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V\u00fdsledky<\/a><\/h3><\/div>

V\u00fdsledkem je modern\u00ed e-shop, kter\u00fd kombinuje prodej na mnoha trz\u00edch s automatizovan\u00fdm zpracov\u00e1n\u00edm objedn\u00e1vek. Integrace s BaseLinkerem omezuje manu\u00e1ln\u00ed pr\u00e1ci, zat\u00edmco podpora v\u00edce jazyk\u016f a m\u011bn otev\u00edr\u00e1 e-shop z\u00e1kazn\u00edk\u016fm ze zahrani\u010d\u00ed.
V\u00fdsledkem je, \u017ee spole\u010dnost MWood z\u00edskala stabiln\u00ed a \u0161k\u00e1lovateln\u00e9 \u0159e\u0161en\u00ed pro elektronick\u00fd obchod, kter\u00e9 podporuje rozvoj zna\u010dky a usnad\u0148uje ka\u017edodenn\u00ed prodej.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"featured_media":33424,"menu_order":0,"template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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