July 2026

Do you run a shop on WooCommerce and are wondering whether to switch to Shopify? Or perhaps you’re just starting out and don’t know where to begin? Both questions lead to the same conclusion – you need to compare the two platforms calmly, without all the marketing hype, and see what will actually change in your day-to-day work. In this article, we’ll first show you […]

Microsoft Clarity – a free tool that will transform your website analytics. If you’re wondering why users are leaving your online shop at the basket stage, why they aren’t clicking the main „Buy Now” button or why they’re ignoring key sections of your site – the answer lies in their behaviour. No more guessing or relying on

Page load speed has been a factor in Google’s rankings since 2021, and its importance is growing. A one-second delay can reduce conversion rates by as much as 7 per cent. Most Shopify shops take between 3.2 and 4.5 seconds to load, whereas they should be under 2.5 seconds. Speed alone isn’t enough – good content still matters – but without a fast-loading page, even the best content loses

Marketing automation on Shopify is now much more than just a cart abandonment email. In March 2026, Shopify moved all native automations to the Shopify Messaging app, and logic based on third-party apps to Shopify Flow. In December 2025, Yotpo shut down its email and SMS products, so thousands of shops had to look for a new tool. If you run a Shopify shop and are still