How do you position your company's Google Business Card?

Have you wondered how to make your company's business card on Google visible to potential customers? Would you like to position your business on Google maps and increase its online visibility? If so, this article is for you! Discover effective strategies and practical tips to help you position your company's business card on Google, attract the attention of users and increase the number of customers.

---

Table of contents

• What is a Google business card?
• Positioning on Google Maps: the key to success
• Completing the basic data: the first step to visibility
• Effective category research: a key element of the strategy
• Company location and area of operation: an optimal solution
• Google attributes: how they work and why they are important
• Unique and optimised company description: attracts the attention of users
• Business card services: realise the potential of information
• Creating and adding entries: keep your information up to date. Google is tracking it!

---

What is a Google business card?

A Google Business Card is essentially the online identity of your business. This free tool offered by Google is designed for different types of businesses, whether freelancers, entrepreneurs, small and medium-sized enterprises or corporations. In practice, your Google Business Card is a rectangle that appears on the right-hand side of search results and contains all the information about your business.

Optimising your business card can definitely help your business stand out from the competition in your area. You have the ability to control what you want potential customers to see in your business card. Generally speaking, the Google business card is the first result that appears on the results page, as well as on Google maps.

Positioning on Google Maps: the key to success

Research shows that Google Maps is the preferred navigation app for 67% consumers. And since consumers rarely go further than the first few results when looking for a place to visit, it's crucial to make sure your business card on Google Maps is optimised to appear first in relevant searches. Research also shows that consumers are more likely to arrive at business cards on Google Maps from a keyword-based search (known as a „discovery” search) (84% cases) than from a business name search (known as a „direct” search). It is therefore important that your business card ranks high on Google Maps for those terms that potential customers are searching for.

Another reason to rank highly on Google Maps is that the top three business cards on Google Maps will also show up in Google search results, if applied. And since 46% of Google searches are local, appearing in this „Local Pack” significantly increases the visibility of your business. Higher positioning in Google Maps usually also means positioning on the first page of Google search results.

The third reason to rank higher on Google Maps is that the steps you take to achieve a higher ranking will improve the quality of your business card and add multiple ways for customers to interact with your business. Given that 86% consumers use Google Maps to find information about your business, this opens up many opportunities to increase engagement.

Not sure how to do it? Take advantage of professional web positioning.

Completing the basic data: the first step to visibility

Here are step-by-step instructions on how to complete your Google My Business profile.

1. Sign in to your Google My Business account:
2. Go to the Google My Business page (https://www.google.com/intl/pl/business/) and sign in to your Google account. If you don't already have an account, create one by following the instructions.
3. Select or add your company:
4. If your company already exists in Google's database, search for its name and address. Then select the relevant company from the search results.
5. If your business is not yet in Google's database, you can add it by clicking on the „Add business” button. Follow the instructions, providing the necessary information about your business, such as name, address, opening hours, etc.
6. Complete the basic information:
7. Go to the „Company Information” section and complete the basic details such as company name, category, address, telephone number, website, opening hours, etc. Make sure all information is accurate and up-to-date.
8. Add photos:
9. Go to the „Photos” section and add attractive and high-quality photos of your company. Photos can include your logo, company interior, products, staff, etc. Good quality and varied photos will help you to attract the attention of your customers and stand out from the competition.
10. Gather feedback:
11. Encourage your customers to leave feedback about your business on your Google My Business profile. Feedback is an important factor in your reputation and customer trust. Respond to feedback, both positive and negative, to show commitment and care for your customers.
12. Update your profile regularly:
13. Remember to update your Google My Business profile regularly, especially if there have been any changes to your contact details, opening hours or company offerings. Up-to-date information attracts customers' attention and makes your business more credible.

Completing the basic details in your Google My Business profile is a key step in building the visibility and reputation of your business. Providing accurate information, adding photos and collecting positive reviews will help attract new customers and build a strong online presence. Also, don't forget to regularly monitor and update your profile to keep it in top condition.

Adding the right categories to your Google My Business profile is an important step in optimising the visibility of your business. Choosing the right categories will allow users to find your business more easily when searching. Here is a strategy to help you conduct effective category research:

1. Identify the main services or products offered by your company:
2. Think carefully about the main services or products your business provides. Focus on those areas that are key to your business and most relevant to potential customers.
3. Research the competition:
4. Conduct a competitor analysis, especially of those companies that operate in the same industry or offer similar services. Check what categories they have chosen in their Google My Business profiles. This will help you identify popular and relevant categories for your business.
5. Use keyword research tools:
6. Use keyword research tools such as Google Keyword Planner or Ahrefs to find popular searches related to your industry. Check what categories are related to these searches and which ones are most relevant to your business.
7. Select a specific and precise category:
8. Avoid general categories and try to choose specific and precise categories that best reflect the activities of your business. For example, instead of choosing the general category „Restaurant”, you could be more specific and choose „Italian restaurant” or „Sushi restaurant”.
9. Match the categories to the location and specifics of the business:
10. If your business operates in a specific geographical area, make sure you choose categories that are relevant to that location. For example, if you run a beauty salon in Warsaw, choose categories that relate to beauty services in Warsaw.
11. Monitor and adapt:
12. Once you have added categories to your Google My Business profile, monitor the results and analyse how responsive and effective the chosen categories are. If you notice that some categories are not delivering the results you expect, consider changing them or adding others.

Remember that adding relevant categories is important to help users find your business in search results. Conducting effective category research will help you increase your visibility and reach the right customers, which will contribute to the success of your business.

Company location and area of operation: an optimal solution

Location is a key factor in your Google My Business profile, but there are situations where it is worth hiding it or adapting it to the specifics of your business. In this article, we will outline the optimal location and area of operation solutions to help you optimise your business profile.

• Match the location to the type of business: In the case of services provided in a specific location, such as cosmetic surgeries, it is worth setting your location to your business address so that customers can easily find your premises. However, if your company operates in an area larger than one city, it is worth adding information about the areas served, such as cities, municipalities, counties, provinces or even the whole of Poland.
• Hide the address if it is not key: If your business does not serve customers directly at its address or does not have a physical location, You can hide your address in your Google My Business profile. This is particularly important if deleting, adding or changing your address involves revisiting your business card. In this case, focus on adding information about the areas of activity that are relevant to your business.
• Tailor the strategy to the specifics of the business: Every business has its own unique requirements. If you run a stationary shop with an installation service, it is useful to leave your business address and add the area served where you provide installation services. Conversely, for manufacturers serving customers at a head office, it is important to leave the address and set the area served to Poland or the provinces in which the company operates. For companies operating nationwide, it is worth considering having separate business cards for each location where the company has branches.
• Analyse the competition and adapt to the market: Before making changes to your business location, carefully analyse your competitors. If most of your competitors have a given location, consider disclosing it. If you choose to hide the location, but your competitors in the top 10 have it visible, your positioning may be negatively affected.

Remember that choosing the optimal location and area of operation is individual to each company. It is worth thinking carefully about your strategy, taking into account the type of business, areas served and competition. By using your Google My Business profile appropriately, you can increase your visibility in search results and reach the right customers, contributing to the success of your business.

Google attributes: how they work and why they are important

Attributes in Google Maps are an important tool to provide customers with important information about your business. By adding relevant attributes to your business profile, you can provide new users with a better impression and more precise information about your business. The types of attributes depend on your profile and the nature of your business.

Through attributes, your business card can convey information about various aspects of your business, such as the availability of Wi-Fi in the restaurant, the presence of an on-site bar, family friendliness or the availability of parking. These details can grab the attention of customers who browse your business card, and make it easier for them to decide to use your services.

Sometimes you don't have as many options because of the information settings of your company. However, there is a way to enhance your business card with additional attributes.

In the Google My Business dashboard, there is an option to add attributes that appears after answering questions posed by Google Maps users. So it's worth encouraging your customers to take a moment to find your business card, click on the „answer some questions” option and provide answers to the questions asked by Google. This will make your company's business card more attractive and more valuable in the eyes of potential customers.

Also, encourage questions and answer them in real time so that your potential customers can see the answers.

Unique and optimised company description: attracts the attention of users

It is important that you ensure that you create a unique and eye-catching description of your business on your Google business card if you want to increase its visibility and reach potential customers. Remember that this description can be a maximum of 750 characters. NOTE: Focus on putting the most important information in the first 250 characters. In this section, focus on the key words and the name of the city in which you operate. It is these first 250 characters that are immediately visible when your company profile is displayed, with the rest of the content available by clicking on the „more” button. Remember, it is in this first section that you need to grab users' attention and encourage them to read further.

Business card services: realise the potential of information

Creating and adding entries: keep your information up to date. Google is tracking it!

Creating Google business card news posts is a key element that allows us to regularly refresh our content and provide new information to users who come across our offer or follow our updates. Recently, Google introduced the option for users to observe business cards, which opens up interesting possibilities to inform them about upcoming promotions or new products on our site. An interesting solution is to publish entries as entries - offers. This allows you to add an entry that can be displayed in the main view of your business card for up to a year. Such an entry contains a title, a photo or a video, and when clicked on, you can read content of up to 1,500 characters in length and use a „call to action” button that encourages you to visit our website. On computers and mobile devices, fresh entries are visible in the lower section of the business card.

Of course, in order for entries to bring us and our business card the most benefit, especially when it comes to SEO on Google Maps, it is important to create them in an optimised way. If you don't know how to do this, it's worth hiring SEO text optimisation specialists.

Curiosity: If you create a Long Tail optimised entry for specific keywords, there is a high probability that you will get that distinction in Google, as shown in the attached graphic. This also works with Google reviews if someone uses a specific phrase, e.g. „Professionally made website”

Need help with SEO to get your business visible in Google search?