Building content, i.e. creating unique content that is of value to the viewer.
In today's e-marketing, colourful advertisements and models retouched beyond recognition have receded into the background, giving way to content. Content that is unique, attractive and, above all, valuable to its recipient, i.e. our potential customer.
Traditional marketing is becoming less effective by the minute. Content marketing is used by leading brands because it benefits their bottom line as well as their customers because it solves their problems.
SEE ARTICLE „How to position your company's business card on google search.”
Kontent what exactly is it?
Content - or the creation of engaging content. This can be images, videos or text. Content marketing is nothing new, as brands have been telling their story for hundreds of years.
Why create content?
Your attractive content draws customers' attention, causing them to interact, to engage. Attractive content makes customers want to learn more about your brand after viewing it. Which results in increased sales. Secondly, we have gained customers who have more confidence in our company.
Marketing today is not possible without good content!
Where will you use the content created?
- Social media
- SEO - Google's search engines reward companies that publish high quality content.
6 tips for good content?
- Get to know your audience!
Facebook, Instagram provide great opportunities to get to know your customer!
Reply to comments, observe which posts generate more engagement among potential customers. - Don't think forcibly about the container, just document what you do. Tell your story that is authentic. Describe your experiences, e.g. how you set up your business, what made it grow. Clients love personal stories. Or maybe a customer will personally relate to your story, which will cause them to increase their liking for your company. Maybe they currently have the same problem and your post is able to solve it.
- Remember to give the right information to the right people at the right time e.g. don't advertise Christmas presents in August.
- Draw on your strengths. If you have a lot of experience in a particular industry, describe it.If you like creating infographics do them, and if you are very witty and it comes easily to creating memes do them. Memes can be made about any industry seriously! Memes can be informative or created from snippets of film. You're not afraid of the camera, create vlogs. The options are truly plentiful! Find something you're good at. Remember to be consistent in the method you choose.
- Share your knowledge!
- Connect emotionally with your audience. Your audience always has an opinion. Like those comments that you like.
