Optimising Your PrestaShop Store with Key Modules - A Guide

In today's e-commerce era, selling effectively online requires not only a great product range, but also an optimised shopping experience. For owners of PrestaShop-based shops, specialised plugins play a key role in this process. In this guide, we will examine the most important modules available for PrestaShop, with which we can improve the quality, performance and conversion of our client's or our online shop.

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Table of contents

• How do I install a module in the PrestaShop admin cockpit?
• Learn about the most popular PrestaShop modules

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How do I install a module in the PrestaShop admin cockpit?

Installing a plugin in the PrestaShop platform is nothing more than adding new features to your online shop. These features are like additional tools that help expand what your shop can do. It's a bit like adding new options to your car that make it more customised to your needs.

But don't worry if you're not sure you need these extra features. PrestaShop provides you with an already ready-made shop design and lots of free options to create a shop that looks professional. It's like getting a set of LEGO bricks - you can build quite a lot of stuff without adding extra features.

However, if you feel you would like to add something special to your shop, such as a new payment option or an order tracking tool, plugins can help you with this. There are different types of plugins, just like different models of LEGO bricks. You can search through their collection and see which ones will be good for you. You can choose either free or paid plugins, depending on how much you are willing to invest.

Once you have chosen the right plug-in, you need to „download” it to your computer, just as if you were downloading an image from the internet. Then, to use it, you need to activate the control panel of your PrestaShop shop. In this panel, you will find a section for managing plugins. It's like having a special place on your shelf for new LEGO bricks. There you select the option „Add a new plugin” and point to the file you have previously downloaded.

Brief:
Modules tab -> Module manager -> Load module.

And that's it! The plug-in is now part of your shop, just like a new block becomes part of your building. Thanks to it, your shop now has an extra feature that you can use. So much for installing plugins in PrestaShop.

Not sure how to do it? Use the professional handling of PrestaShop shops.

Learn about the most popular PrestaShop modules

Here is a list of the most necessary plug-ins used by countless users.

You can download here.

We start with the module that lays the foundations for analysis and optimisation. The advanced Google Analytics module allows you to accurately monitor user behaviour in your shop. Real-time reports, analysis of purchase paths and identification of key conversion indicators become easy with it. With accurate tracking, we can fully understand what is working in our shop and what needs improvement.

An alternative to this plugin from PluginIsle.co.uk can be found here:

You can download here.

We then move on to a plug-in that improves navigation and user experience when browsing the range. The Amazzing Filter module is a powerful tool for creating advanced product filters. It allows customers to fine-tune their search results to reduce search time and increase conversions.

You can download here.

Another plug-in is a solution that eliminates unnecessary obstacles in the purchasing process. The One Page Checkout PS module combines all the steps of order finalisation into a single page. Form optimisation, efficient verifications and flexible payment options make it quicker and easier for customers to place an order, minimising shopping cart abandonment.

You can download here.

The trustworthiness of an online shop is crucial for building trust with customers. The Verified Reviews plugin allows you to collect, manage and publish customer reviews. The partnership with Google allows stars to be displayed in Google Ads campaigns, increasing the shop's attractiveness in search results.

An alternative to this plugin from PluginIsle.co.uk can be found here:

You can use the plug-in for free download here.

The trustworthiness of an online shop is crucial for building trust with customers. The Verified Reviews plugin allows you to collect, manage and publish customer reviews. The partnership with Google allows stars to be displayed in Google Ads campaigns, increasing the shop's attractiveness in search results.

You can use the plug-in for free download here.

Collaboration with online communities is a key aspect of modern e-commerce. The PrestaShop Facebook plug-in allows us to synchronise our product catalogue with prominent social media platforms such as Facebook and Instagram. Creating and managing advertising campaigns becomes easy and effective, and with the Facebook Pixel installed, we can track customer behaviour and adapt our marketing efforts.

You can download the plug-in here.

The plug-in named „Custom CSS & JS” offers the possibility to implement custom CSS style sheets and JavaScript files in your PrestaShop-based online shop. By using this functionality, you gain the freedom to adapt the appearance and behaviour of your shop to your individual requirements and preferences.

Once you have installed this plugin, it opens up a convenient way for you to add custom CSS styles and JavaScript files. This works by allowing you to enter CSS and JS code directly in the settings section available in the PrestaShop admin panel.

With the kind of flexibility that this plug-in offers, you have the opportunity to personalise your online shop as you see fit, according to the needs of your customers. For example, you have the opportunity to add dynamic animations, hide selected page elements, customise the colour palette and even enhance your website with completely new features.

The main premise of the plugin is to deliver a streamlined UX, where users do not have to wait patiently for the next full product listing page to load. The solution, valued by giants such as Google and Facebook, among others, prioritises seamless endless scrolling of content, ensuring smooth and fast interaction.

You can download the plug-in here.

You can download here.

The value of SEO for an online shop is invaluable. The SEO Audit plugin is a tool for those who want to improve their shop's visibility in search results. Sub-page analysis, optimisation of URLs, redirects, sitemap and meta schema are just some of the features that will help achieve better rankings in Google results.

Look for alternatives in the PluginIsle modules!

You can download here.

We are now moving into the realm of product promotion and advertising. The Google Merchant Center plugin allows us to export our product catalogue to various Google advertising platforms, such as Google Shopping, Google Search, Display networks or YouTube. In this way, our products can reach a wide audience, increasing the visibility of the shop and generating new sales opportunities.