PRESTASHOP EXPERTS

Standard functions Prestashop

PRESTASHOP FUNCTIONS

Some basic features of Prestashop

PrestaShop is a real gem in the world of e-commerce - a platform that combines functionality with ease of use. Thanks to it, running an online shop becomes not only easier, but pleasant. A rich set of tools, intuitive interface and huge customisation possibilities make PrestaShop meet the expectations of both novice sellers and experienced entrepreneurs.

It's a solution that grows with your business, giving you full control and freedom of action. If you are looking for a robust, flexible and modern platform - PrestaShop is a hit.

  • Product catalogue - advanced product management, including variants, promotional prices, images, allocation to categories.
  • Payment module - in-built payment options such as PayPal, bank transfers, card payments.
  • Basket and order process - optimised shopping module with shopping basket summary.
  • Inventory management - stock control and product levels.
  • Multistore - functionality that allows multiple shops to be managed from a single administration panel.
  • SEO - search engine optimisation tools, including friendly links.
  • Discount system - coupons, promotions, volume discounts.
  • Reporting - built-in analytical tools for sales, products, customers.
  • Advanced shipping methods - delivery management modules, e.g. weight- or location-based rates.
  • Customer segmentation - the ability to group customers and set dedicated prices for them.
  • Order management - detailed view of orders, possibility to edit them.
  • Integration with social media platforms - automatic publication of products.
  • Product personalisation - e.g. adding custom options
  • Returns and complaints management.
  • Digital sales - the possibility of offering downloadable products (e.g. e-books).
  • Email notifications - automatic messages to customers (e.g. order confirmation).
  • Wish list - customers can add products to their favourites.
  • Loyalty programme - points for purchases.
  • Advanced management of product attributes and combinations.
  • Subscription options - e.g. subscription sales.
  • Product filtering - advanced filters by category, price, features.
  • Support for multiple currencies and languages.
  • Tax module - handling different VAT rates.
  • Data import and export - product and customer database management functions.
  • Newsletter - the possibility of building mailing lists.
  • Creation of supplier groups - supplier relationship management.
  • Dynamic pricing - rule-based price changes.
  • Quick order - for customers wishing to purchase in a minimum number of steps.
  • Module for managing reviews - customers can rate the products.

Products

Adding products

  • Quickly add products in the new, optimised PrestaShop 9 interface
  • Create products with variants using the combination generator
  • Creation of product sets
  • Sale of personalised products with the possibility for customers to upload files
  • Creation of digital products
  • Attachment of files and display of additional information on product pages
  • Setting a minimum order quantity for selected products
  • Selecting the message to be displayed when goods are missing
  • Handling tickets and returns directly from the administration panel
  • Promotion of selected products

Viewing products

  • Quick product browsing and editing
  • Advanced filtering and searching in the catalogue

Stock monitoring

  • Real-time stock tracking for each product
  • Adding suppliers and linking them to products
  • Adding producers
  • Sortable and filterable list of manufacturers and suppliers

Personalisation of the shop

Appearance

  • Setting up your own logo and favicon
  • Adding an unlimited number of CMS pages (terms and conditions, privacy policy, About Us, delivery, etc.).
  • Changing the position of modules on the page
  • Homepage slider (banner carousel)
  • Advanced filters on category pages and product lists (price, attributes, features - size, colour, material, etc.).

Configuring the shop

  • Offering various payment methods
  • Indication of which payment method is available for which carrier
  • Restriction of payment methods by country
  • Determination of delivery modes
  • Handling of delivery zones and assignment of carriers to them
  • Determination of delivery costs and maximum dimensions for parcels
  • SSL certificate support
  • Possibility of setting up the shop as a catalogue (without purchasing)

Content and navigation

  • Configuring the display of products
  • Organising products in the shop
  • Advanced filtering, sorting and pagination
  • Setting up an internal product finder
  • Display of search results with basic product information
  • Setting the display or layer navigation mode
  • Addition of a product finder on error page 404
  • Display of stationary shops on Google maps

Checkout

  • Offering various payment methods
  • Determination of delivery modes for different countries
  • Handling of delivery zones and assignment of carriers
  • Determination of delivery costs and maximum dimensions for parcels
  • SSL certificate support

Legal information

Compliance with regulations

  • Creation of pages or CMS blocks with legal information
  • Display of legal information on selected pages
  • Ensuring that the purchasing process complies with European law
  • Display of information on delivery methods and costs in accordance with EU legislation
  • Determination of cancellation policy
  • Exclusion of digital products from returns policy
  • Determining the environmental fee

Calculation of tax

  • Determining the amount of tax depending on the customer's location
  • Adding tax to shipping and packaging costs
  • Display of taxes for US customers

Shop management

Creation of special offers

  • Configuring discount coupons
  • Choice of discounting rules
  • Setting a pricing policy
  • Create special offers for products, customers or the entire order
  • Offering free shipping on the amount selected

Product highlighting

  • Full product page with quick buy buttons, related products and promotional content
  • Offering complementary products to customers
  • Promotion of selected products
  • Using the slider for promotion
  • Offering a gift-wrapping service

Inspiring customer confidence

  • Display of payment operators' logos

Increasing interest

  • Reducing abandoned baskets through automatic reminder emails
  • Remarketing - sending emails with recently viewed products
  • Notifications of product re-availability

Traffic acquisition

  • Search engine positioning of the shop (SEO PrestaShop 9)
  • Optimisation of product pages and CMS pages
  • Integration with social networks

In-store advertising

  • Collection of customer e-mail addresses
  • Insertion of banners and advertising graphics
  • Affiliate programme

Order handling

Order processing

  • Viewing orders placed
  • Create orders manually in the administration panel
  • Editing an order at the customer's request
  • Determining the sequence of order and return stages
  • Receive notifications of new orders
  • Print delivery notes and labels in PDF format

Informing customers of next steps in order processing

  • Creation of e-mail templates
  • Automation of e-mail notifications

Customer service

Increasing loyalty

  • Configuring the customer account registration form
  • Possibility for customers to create accounts
  • Customer order status tracking in the user panel

Maintenance of customer base

  • Customer address management
  • Adding and editing customer data
  • Import and export of customer lists
  • Easy customer search
  • Creation of customer groups and personalisation of offers

Customer service

  • Summary of customer activity
  • Receiving notifications
  • Handling customer tickets and requests
  • Setting default responses
  • Possibility for the customer to return the goods
  • Generation of reimbursement documents
  • Conversion of a shopping basket into an order at the customer's request
  • Display of contact forms with selected topics

Keep up to date

General information

  • Review sales data, set targets and track progress
  • Performance forecasting with advanced filtering

Performance information

  • Measuring the effectiveness of promotional campaigns
  • Creation of website traffic reports
  • Analysis of pages visited by customers
  • Reports on delivery methods

Product information

  • Detailed statistics on the products offered
  • Viewing the most popular products
  • Monitoring of stock levels and stock coverage

Sales and customer information

  • Collection of sales data
  • Overview of open baskets with statistics
  • Customer segmentation

Running a business

Securing your shop

  • Configuration of e-mail notifications with automatic alerts

Expansion

Conquering markets

  • Selection of countries in which the shop is available
  • Adaptation of the shop to the requirements of the relevant market
  • Determination of currencies with automatic downloading of exchange rates
  • Multilingual product sheets
  • PrestaShop 9 available in more than 75 languages - full support for multiple markets and currencies

Running several shops

  • Management of multiple shops from a single administration panel (Multi-Store)

Extension of the shop with additional modules and themes

  • Installation of free and paid modules
  • Access to the official Addons marketplace with recommended themes and modules

Simplifying the operation of the system

  • Universal search bar in the administration panel
  • Reorganisation of the menu layout
  • Automatic update
  • Configuration of cron jobs

Digging deeper into the software with programming functions

  • Access to server, database and configuration information
  • Creating and restoring database backups
  • Cache management
  • Creation of API keys with precise rights

Technical assistance

  • Documentation references
  • Context-sensitive help in the panel
  • Debug mode and deactivation of extensions
  • Quick access keys and keyboard shortcuts
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