Facebook ads

We create effective advertising campaigns on the Facebook platform.

Thanks to us, you will get a high conversion rate, which has a direct impact on sales.

Media społecznościowe w obecnych czasach to potężne narzędzie do tego, aby pozyskiwać klientów. Aby to zrobić, należy znać narzędzia jakimi dysponuje platforma Facebook. Gdy posiadasz swoją stronę lub sklep internetowy, śmiało możemy polecić ten rodzaj marketingu dla swojej firmy

Social media is a powerful tool to attract customers these days. To do this, you need to know the tools available on the Facebook platform. When you have your website or online store, we can confidently recommend this type of marketing for your company. We always try to provide our customers with the highest level of quality in the services we offer. The Facebook platform is one of the largest social media platforms in the world with billions of active users. Thanks to it, you have the opportunity to reach a wide target group. Currently, the advertising tools that Facebook has are one of the leading ones, thanks to which you can achieve great sales results. Why is it worth using Facebook Ads? Facebook Ads?

Thanks to us, your ads will be:

Precyzyjnie targetowane – Precisely targeted – which means that we will precisely define the target group based on age, pay, interests, online behavior and location. These are just some of the useful features that will allow us to identify your potential customer.

Mierzalne i zoptymalizowane – Measurable and optimized – thanks to Facebook tools, we are able to accurately measure advertising results. With their help, we track their effectiveness and optimize their effectiveness on an ongoing basis. We monitor reach, engagement and conversions in real time.

Skalowalne i elastyczne pod względem budżetu – Scalable and flexible in terms of budget – We can adjust the budget to your needs. You can start with a low threshold and gradually increase it as your ad performance increases. With us – your investment is under our control.

Zintegrowane z innymi narzedziami marketingowymi Integrated with other marketing tools – Facebook Ads can be integrated with other tools, such as Google Analytics, or websites and online stores. With their help, we get a more complete picture of active campaigns.

Your benefits of our ads:

Indywidualne podejście – Individual approach – We will understand your business goals and carefully analyze them to select the right target group. Together we will develop advertising goals tailored to your needs, adapting it to your industry, market and competition.

OptymalizacjaOptimization – We will track and analyze the results of your campaigns on an ongoing basis. This allows us to adjust advertising goals, optimize performance and improve results in real time. We maximize return on investment.śledzić i analizować wyniki Twoich kampanii na bieżąco. Dzięki temu będziemy w stanie dostosowywać cele reklamowe, optymalizować wydajność i poprawiać wyniki w czasie rzeczywistym. Maksymalizujemy zwrot z inwestycji.

Transparentność – Transparency – We will provide you with regular reports and analysis on campaign performance. You’ll have full visibility into your ad performance, costs and conversion rates. Our transparency will allow you to accurately track progress and assess the effectiveness of actions.

What does a well-done Facebook ad depend on?

Dobrze określony cel reklamy,

Precyzyjnie dobrany target,

Jakość materiału reklamowego

Wyraziste CTA (call-to-action)

Miejsce wyświetlania reklamy

Okres emisji reklamy

What are the two advertising models on the Facebook platform?

Running social media

Organic activities on Facebook, such as regular posting, creating groups, organizing events, and live streaming, aim to gain free reach. You can run all these activities yourself, which is a good idea – if your brand is based on you and personal branding. The customer then somewhat identifies with the brand and this can bring good benefits to your company. Then the cost is based on the time and energy you put into creating the right content. If you choose an agency, the prices for running a fanpage may vary. However, it is worth being careful about suspiciously cheap offers that may result in poor service quality.

Freelancers and agencies that actually help achieve the client’s marketing goals usually charge a few hundred zlotys a month for minimal activity on the profile. The costs may increase significantly depending on the scope of activities, and amounts of several thousand zlotys are not unusual on the market. The profile maintenance service may include developing a strategy, publishing a variety of posts, creating content, moderation, profile control, moderation of groups and events, as well as live streaming and other activities.

The scope of work, such as the number of published posts and the type of entries, should be determined before starting cooperation with the agency. However, organic activity alone is often not enough to effectively promote a company on Facebook. If we do not have an engaged fan base, an active group or valuable content that will arouse interest and discussion, organic reach is usually not enough. Free reach on Facebook is constantly decreasing and often requires support from paid campaigns. However, organic actions can provide a solid foundation for Facebook ads.

Paid advertising campaign

Paid activities go well with organic publishing, so it’s best to combine both approaches. Even if we don’t plan to run a profile for a long time, we have to set it up. It is worth taking care of proper filling with content and graphics and gaining a certain number of fans, which will make the company more credible. The cost of a Facebook advertising campaign, in addition to the budget, also includes service costs if you use the services of an advertising agency. What is included in this type of services?

Analiza potencjału kampanii

Tworzenie struktury kampanii wraz z reklamami

Ciągła optymalizacja

Zarządzanie kontem reklamowym

Raportowanie

We are the team that will configure your ad on the Facebook platform.
który skonfiguruje Twoją reklamę na platformie Facebook.

The range of advertising companies’ services, their quality and prices may vary, usually ranging from 5% to 30% of the campaign budget. The higher the campaign budget, the lower the percentage of these costs. That is why it is worth getting acquainted with the offer and service package of a given company. Now the question is, what budget do we need for the advertising campaign itself?
Teraz pytanie, jaki budżet potrzebujemy na samą kampanię reklamową?

What affects the price of Facebook Ads?

The price of advertising on Facebook depends on many factors that can affect its final cost. Here are some factors that have a significant impact on the price of Facebook advertising:

Konkurencja

The greater the competition in a given sector, the more likely it is that the price of advertising will be higher. If many companies want to reach the same target group, then advertising prices can go up.

Okres emisji reklamy

The period in which you want to run your ads can affect the cost. If you choose popular periods such as holidays or events, the price may be higher due to more competition.

Grupa docelowa

The choice of the target group affects the cost of advertising. If you choose popular target groups that are often appreciated by advertisers, the price may be higher. However, if you choose a more niche target group, the cost of advertising may be lower.

Jakość reklamy

Facebook assigns ad quality ratings that affect its visibility and cost. If your ad is of high quality and has positive metrics, such as a high user engagement rate, your cost may be lower. Conversely, low-quality ads may have a higher price.

Analiza danych

Real-time analytics is an option that our clients are eager to use. Thanks to this, we can ensure that the funds allocated to advertising will not be “spent”.

Budżet reklamowy

Your advertising budget also affects the price of your Facebook ad. The bigger your budget, the greater your ability to reach more people and achieve better results.

What can the campaign goals be?

Zwiększenie świadomości marki: Increasing Brand Awareness: A campaign can aim to reach more people and increase brand awareness by displaying informative or branding ads.

Generowanie ruchu na stronie internetowej: Generating traffic to the website: The campaign can focus on attracting users to the website, encouraging them to click on links or visit a specific subpage.

Zwiększenie zaangażowania: Increased Engagement: The campaign can be designed to increase user engagement on the platform, such as likes, shares, comments and reactions to posts.

Generowanie potencjalnych klientów: Lead generation: A campaign can focus on getting users’ contact details, for example through application forms or newsletter subscription.

Zwiększenie sprzedaży: Increasing Sales: A campaign may be designed to directly generate sales by advertising products or services, offering promotions, discounts, or encouraging purchases.

Budowanie relacji z klientami: Building relationships with customers: The campaign can focus on maintaining relationships with existing customers, providing valuable content, information about news, special offers, etc.

Wzmacnianie reputacji i zaufania: Building reputation and trust: The campaign can be used to build customer trust by sharing reviews, testimonials, case studies, certifications, etc.

Campaign display locations:

Strona główna: Homepage: Ads can be displayed in users’ newsfeeds on their homepages. These can be ads in the form of photos, videos, carousels, as well as video ads in the headlines.

Prawy panel: Right panel: Ads can be displayed in the right panel of the page on your computer desktop. Usually, these are advertisements in the form of graphics or links.

Relacje & Stories:Stories & Stories: Ads can be displayed in the form of photos or videos between user stories on the Facebook Stories platform.

Marketplace: Marketplace: Facebook Marketplace is where users can buy and sell products. Ads can appear on the Marketplace homepage, in search results, and in product categories.

Grupy: Groups: Ads can be displayed in Facebook groups, both on the group’s homepage and in users’ newsfeeds.

Messenger: Reklamy mogą być wyświetlane w aplikacji Messenger, zarówno w głównym widoku skrzynki odbiorczej, jak i w rozmowach.

Audience Network: Audience Network: Facebook also offers the ability to display advertisements on third-party websites and apps as part of the Audience Network, which allows you to reach a larger number of potential audiences.

Examples of campaign costs

CPM

Koszt na wyświetlenie (CPM):Cost per impression (CPM): The cost per display of an ad can range from a few pennies to a few zlotys per 1,000 ad impressions. CPM depends on market competition, target audience and ad quality.

CPC

Koszt na kliknięcie (CPC): Cost Per Click (CPC): The cost per click on your ad is the amount you pay for each click on your ad. The cost per click can range from a few cents to several zlotys, depending on factors such as the target group, industry and competition.

Grupa docelowa

Koszt na konwersję (CPA): Cost per conversion (CPA): Cost per conversion is the amount you pay for each conversion you define, such as buying a product or registering on a website. The cost per conversion can be a few dollars or more, depending on the conversion value and competition

Facebook Ads Agency Pricing

Basic Standard Optimum ProMonthly fee for the agency [net] PLN 1,000 PLN 1,500 PLN 2,000 PLN 3,500Suggested advertising budget [gross]The monthly amount allocated as a campaign budget for the Facebook platform. At the client’s request, we can change the budget at any time. Up to PLN 1,000 From PLN 1,000 to PLN 3,000 From PLN 3,000 to PLN 5,000 From PLN 5,000Estimated number of ad impressions. Results dependent on customer profile and specific goal. 200,000 750,000 1,500,000 1,500,000+Number of advertising banners to 4 to 6 up to 10 till 14Brief We will brief you, get acquainted with the activities of your company, analyze the competition, prepare a campaign project, make corrections to the project, and implement the campaign. ✓ ✓ ✓ ✓Monitoring and optimization ✓ ✓lead magnet We will run a campaign based on a lead magnet (e.g. call, discount code, etc.). ✓ ✓ ✓ ✓Management of advertising campaigns ✓ ✓ ✓ ✓Lead quality analysis We will consult with you the quality of leads, we will introduce improvements to the campaign based on the information provided. ✓ ✓ ✓RemarketingWe will display ads again to people who have visited the website, performed some action, e.g. entered the basket – but did not make a purchase. + PLN 400 + PLN 400 +300 PLN in priceFacebook Ads Specialist and Account Manager ✓ ✓ ✓ ✓Monthly report summary of the most important parameters and results of the campaign ✓ ✓ ✓ ✓

	Basic	Standard	Optimum	Pro
Monthly fee for the agency [net]	PLN 1,000	PLN 1,500	PLN 2,000	PLN 3,500
Suggested advertising budget [gross]The monthly amount allocated as a campaign budget for the Facebook platform. At the client’s request, we can change the budget at any time. The monthly amount allocated as a campaign budget for the Facebook platform. At the client’s request, we can change the budget at any time.	Up to PLN 1,000	From PLN 1,000 to PLN 3,000	From PLN 3,000 to PLN 5,000	From PLN 5,000
Estimated number of ad impressions Results dependent on customer profile and specific goal. Results dependent on customer profile and specific goal.	200 000	750 000	1 500 000	1 500 000+
Number of advertising banners	do 4	do 6	do 10	do 14
Brief We will brief you, get acquainted with the activities of your company, analyze the competition, prepare a campaign project, make corrections to the project, and implement the campaign. We will brief you, get acquainted with the activities of your company, analyze the competition, prepare a campaign project, make corrections to the project, and implement the campaign.	✓	✓	✓	✓
Monitoring and optimization			✓	✓
lead magnet We will run a campaign based on a lead magnet (e.g. call, discount code, etc.). We will run a campaign based on a lead magnet (e.g. call, discount code, etc.).	✓	✓	✓	✓
Management of advertising campaigns	✓	✓	✓	✓
Lead quality analysis We will consult with you the quality of leads, we will introduce improvements to the campaign based on the information provided. We will consult with you the quality of leads, we will introduce improvements to the campaign based on the information provided.		✓	✓	✓
RemarketingWe will display ads again to people who have visited the website, performed some action, e.g. entered the basket – but did not make a purchase. We will re-show ads to people who have visited the site, performed some action, such as entering a shopping cart – but not making a purchase.	+ PLN 400	+ PLN 400	+300 PLN	in price
Facebook Ads Specialist and Account Manager	✓	✓	✓	✓
Monthly report summary of the most important parameters and results of the campaign summary of the most important parameters and results of the campaign	✓	✓	✓	✓

Summary

Facebook Ads are a tool that enables companies to effectively promote their products and services on the Facebook social platform. Thanks to this tool, you can reach a wide audience and achieve various marketing goals. The multitude of solutions and opportunities offered by the Facebook platform also requires specialist care. You can try your hand at setting up advertising campaigns, but you have to reckon with the fact that the budget will be “blown”, which means that you will lose more than you can gain with the help of specialist help.

If you are wondering if we will be the right agency to take care of your online marketing – contact us and check if what we offer will be suitable for you.

Krok 1

Krok 2

Krok 3

Krok 4

Krok 1

Brief

Możemy to zrobić na trzy sposoby. Wszystkie lubimy, ponieważ to w tym momencie słyszymy o Waszych potrzebach.

Rozmowa telefoniczna,
E-mail,
Poprzez brief odesłany na maila.

Krok 2

Przygotowanie

Kampanie rozpoczynamy na długo przed pierwszym wyświetleniem reklamy. Zaczynamy od audytu strony. Musimy mieć 100 % pewności, że strona jest dobrze przygotowana i wszystko na niej działa. Dokonujemy zakupu testowego. Zalecamy poprawki na stronie.

Krok 3

Współpraca

Po zaakceptowaniu celów kampani, rozpoczynasz współpracę z agencją 4AD. Przez cały okres kampanii agencja będzie odpowiedzialna za tworzenie i optymalizację reklam na Facebooku, monitorowanie wyników, analizę danych oraz regularne raportowanie.

Krok 4

Monitorowanie

Bądź na bieżąco z postępami kampanii i regularnie komunikuj się z agencją w celu dostosowania strategii lub wprowadzenia ewentualnych zmian. Co miesiąc otrzymasz od nas raport, na podstawie którego będziemy mogli podejmować kolejne kroki w celu zwiększenia wyników Twojej kampanii. Kampanię usprawniamy na wielu płaszczyznach, testując różne elementy: teksty w reklamach, słowa kluczowe w wyszukiwarce, różne grupy docelowe czy zdjęcia. Dzięki temu kampania z tygodnia na tydzień poprawia swój wynik, a klient może liczyć na wyższy ROAS lub większą liczbę zrealizowanych leadów.

They trusted us

Get to know our clients and the projects we have created for them.

Opinions

We are glad that there are so many users and satisfied customers from our completed projects.

“Z firmą 4AD studio współpracujemy już od wielu lat. Świetna współpraca, jestem w 100% zadowolony. Gwarancja terminowości i jakości to to czego oczekiwałem. Stale korzystamy z usługi pozycjonowania i reklamy Google Ads.”

Wojciech KoltuniakSolid Door

“5 lat temu stawiałem w firmie 4AD studio sklep internetowy. Mały początkujący sklep. Podczas powiększania go zawsze otrzymywałem pomoc. W tej chwili pracuję nad dużą ogólnopolską hurtownią internetową – a to najlepiej świadczy o współpracy z 4AD studio.”

Pawel OsowskiOwner Put it on

Polecam! Wykonany przez firmę 4AD studio sklep internetowy jest najlepszym jakie do tej pory mieliśmy. Obsługa na bardzo dobrym poziomie. Reklama w Google przynosi bardzo dobre rezultaty.

Marek SmołkaForge of Power

Firma godna polecenia. Pan Bartłomiej jest profesjonalistą, który cierpliwie tłumaczy, każdy aspekt współpracy i dokonywanych zmian. Co ważne, udziela wsparcia również na dalszych etapach rozwoju firmy/ sklepu.

SimonLush

We create effective advertising campaigns on the Facebook platform.

Thanks to us, you will get a high conversion rate, which has a direct impact on sales.

Thanks to us, your ads will be:

Your benefits of our ads:

What does a well-done Facebook ad depend on?

What are the two advertising models on the Facebook platform?

Running social media

Paid advertising campaign

We are the team that will configure your ad on the Facebook platform.który skonfiguruje Twoją reklamę na platformie Facebook.

What affects the price of Facebook Ads?

Konkurencja

Okres emisji reklamy

Grupa docelowa

Jakość reklamy

Analiza danych

Budżet reklamowy

What can the campaign goals be?

Campaign display locations:

Examples of campaign costs

CPM

CPC

Grupa docelowa

Facebook Ads Agency Pricing

Summary

Krok 1

Brief

Krok 2

Przygotowanie

Krok 3

Współpraca

Krok 4

Monitorowanie

They trusted us

Opinions

Odwiedź nas

Zadzwoń do nas

Napisz do nas

We are the team that will configure your ad on the Facebook platform.
który skonfiguruje Twoją reklamę na platformie Facebook.