Facebook ads
We create effective advertising campaigns on the Facebook platform.
Thanks to us, your ads will be:
Your benefits of our ads:
What are the two advertising models on the Facebook platform?
Running social media
Organic activities on Facebook, such as regular posting, creating groups, organizing events, and live streaming, aim to gain free reach. You can run all these activities yourself, which is a good idea – if your brand is based on you and personal branding. The customer then somewhat identifies with the brand and this can bring good benefits to your company. Then the cost is based on the time and energy you put into creating the right content. If you choose an agency, the prices for running a fanpage may vary. However, it is worth being careful about suspiciously cheap offers that may result in poor service quality.
Freelancers and agencies that actually help achieve the client’s marketing goals usually charge a few hundred zlotys a month for minimal activity on the profile. The costs may increase significantly depending on the scope of activities, and amounts of several thousand zlotys are not unusual on the market. The profile maintenance service may include developing a strategy, publishing a variety of posts, creating content, moderation, profile control, moderation of groups and events, as well as live streaming and other activities.
The scope of work, such as the number of published posts and the type of entries, should be determined before starting cooperation with the agency. However, organic activity alone is often not enough to effectively promote a company on Facebook. If we do not have an engaged fan base, an active group or valuable content that will arouse interest and discussion, organic reach is usually not enough. Free reach on Facebook is constantly decreasing and often requires support from paid campaigns. However, organic actions can provide a solid foundation for Facebook ads.
Paid advertising campaign
Paid activities go well with organic publishing, so it’s best to combine both approaches. Even if we don’t plan to run a profile for a long time, we have to set it up. It is worth taking care of proper filling with content and graphics and gaining a certain number of fans, which will make the company more credible. The cost of a Facebook advertising campaign, in addition to the budget, also includes service costs if you use the services of an advertising agency. What is included in this type of services?
We are the team that will configure your ad on the Facebook platform.
który skonfiguruje Twoją reklamę na platformie Facebook.
The range of advertising companies’ services, their quality and prices may vary, usually ranging from 5% to 30% of the campaign budget. The higher the campaign budget, the lower the percentage of these costs. That is why it is worth getting acquainted with the offer and service package of a given company. Now the question is, what budget do we need for the advertising campaign itself?
Teraz pytanie, jaki budżet potrzebujemy na samą kampanię reklamową?
What affects the price of Facebook Ads?
The price of advertising on Facebook depends on many factors that can affect its final cost. Here are some factors that have a significant impact on the price of Facebook advertising:
Konkurencja
The greater the competition in a given sector, the more likely it is that the price of advertising will be higher. If many companies want to reach the same target group, then advertising prices can go up.
Okres emisji reklamy
The period in which you want to run your ads can affect the cost. If you choose popular periods such as holidays or events, the price may be higher due to more competition.
Grupa docelowa
The choice of the target group affects the cost of advertising. If you choose popular target groups that are often appreciated by advertisers, the price may be higher. However, if you choose a more niche target group, the cost of advertising may be lower.
Jakość reklamy
Facebook assigns ad quality ratings that affect its visibility and cost. If your ad is of high quality and has positive metrics, such as a high user engagement rate, your cost may be lower. Conversely, low-quality ads may have a higher price.
Analiza danych
Real-time analytics is an option that our clients are eager to use. Thanks to this, we can ensure that the funds allocated to advertising will not be “spent”.
Budżet reklamowy
Your advertising budget also affects the price of your Facebook ad. The bigger your budget, the greater your ability to reach more people and achieve better results.
What can the campaign goals be?
Campaign display locations:
Examples of campaign costs
Facebook Ads Agency Pricing
| Basic | Standard | Optimum | Pro | |
|---|---|---|---|---|
| Monthly fee for the agency [net] | PLN 1,000 |
PLN 1,500 |
PLN 2,000 |
PLN 3,500 |
| Suggested advertising budget [gross]The monthly amount allocated as a campaign budget for the Facebook platform. At the client’s request, we can change the budget at any time. The monthly amount allocated as a campaign budget for the Facebook platform. At the client’s request, we can change the budget at any time. |
Up to PLN 1,000 |
From PLN 1,000 to PLN 3,000 |
From PLN 3,000 to PLN 5,000 |
From PLN 5,000 |
| Estimated number of ad impressions Results dependent on customer profile and specific goal. Results dependent on customer profile and specific goal. |
200 000 |
750 000 |
1 500 000 |
1 500 000+ |
| Number of advertising banners | Number of advertising banners to 4 to 6 up to 10 till 14do 4 |
do 6 |
do 10 |
do 14 |
| Brief
We will brief you, get acquainted with the activities of your company, analyze the competition, prepare a campaign project, make corrections to the project, and implement the campaign. We will brief you, get acquainted with the activities of your company, analyze the competition, prepare a campaign project, make corrections to the project, and implement the campaign. |
✓ |
✓ |
✓ |
✓ |
| Monitoring and optimization | ✓ |
✓ |
||
| lead magnet
We will run a campaign based on a lead magnet (e.g. call, discount code, etc.). We will run a campaign based on a lead magnet (e.g. call, discount code, etc.). |
✓ |
✓ |
✓ |
✓ |
| Management of advertising campaigns | ✓ |
✓ |
✓ |
✓ |
| Lead quality analysis
We will consult with you the quality of leads, we will introduce improvements to the campaign based on the information provided. We will consult with you the quality of leads, we will introduce improvements to the campaign based on the information provided. |
✓ |
✓ |
✓ |
|
| RemarketingWe will display ads again to people who have visited the website, performed some action, e.g. entered the basket – but did not make a purchase. We will re-show ads to people who have visited the site, performed some action, such as entering a shopping cart – but not making a purchase. |
+ PLN 400 |
+ PLN 400 |
+300 PLN |
in price |
| Facebook Ads Specialist and Account Manager | ✓ |
✓ |
✓ |
✓ |
| Monthly report
summary of the most important parameters and results of the campaign summary of the most important parameters and results of the campaign |
✓ |
✓ |
✓ |
✓ |
Summary
Facebook Ads are a tool that enables companies to effectively promote their products and services on the Facebook social platform. Thanks to this tool, you can reach a wide audience and achieve various marketing goals. The multitude of solutions and opportunities offered by the Facebook platform also requires specialist care. You can try your hand at setting up advertising campaigns, but you have to reckon with the fact that the budget will be “blown”, which means that you will lose more than you can gain with the help of specialist help.
If you are wondering if we will be the right agency to take care of your online marketing – contact us and check if what we offer will be suitable for you.
