Running social media
Organic activities on Facebook, such as regular posting, creating groups, organizing events, and live streaming, aim to gain free reach. You can run all these activities yourself, which is a good idea – if your brand is based on you and personal branding. The customer then somewhat identifies with the brand and this can bring good benefits to your company. Then the cost is based on the time and energy you put into creating the right content. If you choose an agency, the prices for running a fanpage may vary. However, it is worth being careful about suspiciously cheap offers that may result in poor service quality.
Freelancers and agencies that actually help achieve the client’s marketing goals usually charge a few hundred zlotys a month for minimal activity on the profile. The costs may increase significantly depending on the scope of activities, and amounts of several thousand zlotys are not unusual on the market. The profile maintenance service may include developing a strategy, publishing a variety of posts, creating content, moderation, profile control, moderation of groups and events, as well as live streaming and other activities.
The scope of work, such as the number of published posts and the type of entries, should be determined before starting cooperation with the agency. However, organic activity alone is often not enough to effectively promote a company on Facebook. If we do not have an engaged fan base, an active group or valuable content that will arouse interest and discussion, organic reach is usually not enough. Free reach on Facebook is constantly decreasing and often requires support from paid campaigns. However, organic actions can provide a solid foundation for Facebook ads.
Paid advertising campaign
Paid activities go well with organic publishing, so it’s best to combine both approaches. Even if we don’t plan to run a profile for a long time, we have to set it up. It is worth taking care of proper filling with content and graphics and gaining a certain number of fans, which will make the company more credible. The cost of a Facebook advertising campaign, in addition to the budget, also includes service costs if you use the services of an advertising agency. What is included in this type of services?