How much does facebook ads cost?

How much does Facebook Ads cost?

If you are here, it means that you may be potentially interested in the ads that Facebook offers.Reklamy Facebook Adsit is a very good tool to increase your sales results, but on the other hand, without proper knowledge, you can easily and quickly “burn your budget”, not getting close to your results. Therefore, when choosing an agency that will take care of your ads and, above all, will manage your budget – you should look at several elements. Here they are:

  1. Determining your budget: First, you need to determine how much you’re willing to spend on Facebook advertising. You can set a daily or monthly advertising budget that will be adapted to your financial capabilities.
  2. Ad type: Facebook offers different types of ads, such as video ads, image ads, carousel ads, query ads, and more. Costs may vary depending on the type of ad you choose. Some ad types may be more expensive due to more competition.
  3. Target audience: The price of a Facebook ad can vary depending on the audience you want to reach. If you want to reach a wide audience, the costs may be higher. However, if you focus on reaching a specific group more precisely, the costs may be lower.
  4. Campaign Duration: The duration of your Facebook ad campaign will affect your total cost. The longer the campaign lasts, the higher the costs can be. You need to take into account the period in which your ad will run and determine how much you can spend on it.

It’s important to understand that Facebook advertising costs are variable and can be difficult to estimate in advance. Facebook uses algorithms and auctions that determine ad pricing based on competition and ad quality. That’s why it’s worth tracking your ad performance and adjusting your strategy based on data and analytics. As an agency – that’s what we do.

The best way to get accurate information on the cost of advertising on Facebook is to consult an expert or an advertising agency that specializes in advertising on the Facebook Ads platform. Thanks to their knowledge and experience, they will be able to assess your needs and adjust the advertising strategy to maximize effectiveness while maintaining the agreed budget.

Facebook Ads Agency Pricing

Basic Standard Optimum Pro
Opłata miesięczna dla agencji [netto]

PLN 1,000

PLN 1,500

PLN 2,000

PLN 3,500

Sugerowany budżet reklamowy [brutto]

The monthly amount allocated as a campaign budget for the Facebook platform. At the client’s request, we can change the budget at any time.

Up to PLN 1,000

From PLN 1,000 to PLN 3,000

From PLN 3,000 to PLN 5,000

From PLN 5,000

Szacunkowa liczba wyświetleń reklamy

Results dependent on customer profile and specific goal.

200 000

750 000

1 500 000

1 500 000+

Liczba banerów reklamowych

do 4

do 6

do 10

do 14


We will brief you, get acquainted with the activities of your company, analyze the competition, prepare a campaign project, make corrections to the project, and implement the campaign.

Monitoring i optymalizacja

Lead magnet

We will run a campaign based on a lead magnet (e.g. call, discount code, etc.).

Zarządzanie kampaniami reklamowymi

Analiza jakości leadów

We will consult with you the quality of leads, we will introduce improvements to the campaign based on the information provided.


We will re-show ads to people who have visited the site, performed some action, such as entering a shopping cart – but not making a purchase.

+ PLN 400

+ PLN 400

+300 PLN

in price

Specjalista od Facebook Ads i Opiekun klienta

Miesięczny raport

summary of the most important parameters and results of the campaign

Contact us to establish cooperation.