Facebook Ads

We create effective advertising campaigns on the Facebook platform.

With us you will get high conversion rate

Social media in this day and age is a powerful tool to attract customers. To do this, you need to be familiar with the tools available on the Facebook platform. If you have a website or online shop, we can confidently recommend this type of marketing for your business

We always strive to provide our clients with the highest level of quality in the services we offer. The Facebook platform is one of the largest social media platforms in the world with billions of active users. It gives you the opportunity to reach a wide target group. Today, Facebook's advertising tools are among the leading tools for achieving great sales results. Why use Facebook Ads?

Thanks to us Your advertisements They will:

Precisely targeted - which means that we will accurately identify your target group based on age, pay, interests, online behaviour and location. These are just some of the useful features that will allow us to identify your potential customer.
Measurable and optimised - Thanks to Facebook's tools, we are able to accurately measure advertising results. With their help, we track their effectiveness and optimise their performance on an ongoing basis. We monitor reach, engagement and conversions in real time.
Scalable and flexible in terms of budget - We can adjust the budget to suit your needs. You can start with a low threshold and gradually increase it as your ads become more effective. With us - your investment is under our control.
Integrated with other marketing tools - Facebook Ads can be integrated with other tools, such as Google Analytics or websites and online shops. With their help, we get a more complete picture of active campaigns.

Your benefits our advertising:

Individual approach - We will understand your business objectives and analyse them carefully to select the right target group. Together, we will develop tailor-made advertising objectives by adapting it to your industry, market and competition.
Optimisation - We will track and analyse the results of your campaigns on an ongoing basis. This will enable us to adjust advertising targets, optimise performance and improve results in real time. We maximise the return on investment.
Transparency - We will provide you with regular reports and analysis on your campaign performance. You will have a complete overview of ad effectiveness, costs and conversion rates. Our transparency will allow you to accurately track progress and assess the effectiveness of your efforts.

On which depends well done advertising

Well-defined advertising objective
Precise targeting
Quality of advertising material
Clear CTA (call-to-action)
Place of display of the advertisement
Period of advertising

Two advertising models
on the Facebook platform?

Running media
community

Organic activities on Facebook, such as posting regularly, creating groups, organising events and live streaming, are designed to gain free reach. You can lead all these activities yourself, which is a good idea - if your brand is based on your persona and personal branding. The customer then identifies with the brand in a way and this can bring good benefits to your business. Then the cost is based on the time and effort you put into creating relevant content. If you choose an agency, prices for running a fanpage can vary. However, it is worth being wary of suspiciously cheap offers that may result in a poor quality service.

Freelancers and agencies that genuinely help to achieve a client's marketing objectives usually charge several hundred zloty per month for minimal profile activity. Costs can increase significantly depending on the scope of activities, and amounts of several thousand PLN are not unusual on the market. The service of running a profile can include developing a strategy, publishing a variety of posts, creating content, moderation, controlling the profile, moderating groups and events, as well as live streaming and other activities.

The scope of work, such as the number of posts to be published and the type of posts to be uploaded, should be established before working with an agency. However, organic activity alone is often not enough to effectively promote a company on Facebook. Unless you have an engaged fan base, an active group or valuable content that will generate interest and discussion, organic reach is usually not sufficient. Free reach on Facebook is steadily declining and often requires the support of paid campaigns. However, organic activities can provide a solid basis for Facebook advertising.

Payable advertising campaign
on the Meta network

Paid activities work well with organic posting, so it is best to combine both approaches. Even if you do not plan to maintain a profile in the long term, you must set one up. It is worth taking care to fill it with the right content and graphics and to gain a certain number of fans, which will make the company more credible. The cost of a Facebook advertising campaign, in addition to the budget, also includes handling costs if an advertising agency is used. What is included in this type of service?

Analysis of campaign potential
Creation of a campaign structure with advertisements
Continuous optimisation
Advertising account management
Reporting

We are a team,
who will configure your advertising on the Facebook platform.

The range of advertising companies' services, their quality and their prices can vary, typically ranging from 5% to 30% of the campaign budget. The higher the campaign budget, the lower the percentage of these costs. Therefore, it is advisable to carefully review the offer and service package of a particular company.
Now the question is, what budget do we need for the advertising campaign itself?

Facebook Ads

What influences the price Facebook Ads?


The price of advertising on Facebook Ads depends on a number of factors that can affect its final cost. Here are some factors that have a significant impact on the price of advertising:

Competition

The more competition there is in a sector, the more likely it is that the price of advertising will be higher. If many companies want to reach the same target group, advertising prices are likely to rise.

Issue period advertisements

The period over which you want to broadcast ads can affect the cost. If the period is not specified, Facebook's algorithms will not know how to distribute the budget in relation to the entire campaign. With a specified period - Facebook's robots are able to optimise the cost in relation to the time of broadcast.

Target group

The choice of target group affects the cost of advertising. If you choose popular target groups that are often appreciated by advertisers, the price may be higher. Conversely, if you choose a more niche target group, the cost of advertising may be lower.

Quality advertisements

Facebook assigns ratings to the quality of an ad, which affect its visibility and cost. If your ad is of high quality and achieves positive metrics, such as a high user engagement rate, the cost may be lower. Conversely, low-quality ads may have a higher price.

Analysis data

Real-time analysis is an option that our clients are keen to use. In this way, we can ensure that funds allocated to advertising are not „burned through”.

Budget advertising

Your advertising budget also affects the price of advertising on Facebook. The bigger the budget, the greater the opportunity to reach more people and achieve better results.

What can be
campaign objectives?

Increasing brand awareness: The campaign can aim to reach more people and increase brand recognition by displaying informative or branding ads.
Website traffic generation: The campaign may focus on attracting users to the website, encouraging them to click on links or visit a particular subpage.
Increasing engagement: The campaign can aim to increase user engagement on the platform, such as likes, shares, comments and reactions to posts.
Generating leads: The campaign may focus on capturing users' contact details, for example through application forms or newsletter subscriptions.
Increasing sales: A campaign can aim to directly generate sales by advertising products or services, offering promotions, discounts or encouraging people to make a purchase.
Building relationships with clients: The campaign can focus on maintaining relationships with existing customers, providing valuable content, information on news, special offers, etc.
Enhancing reputation and trust: The campaign can be used to build customer confidence by sharing reviews, opinions, case studies, certificates, etc.

Where they can
screen Your campaigns?

Homepage: Ads can be displayed on users' news stream on their home pages. These can be in the form of images, videos, carousels, as well as video ads in the headlines.
Right panel: Adverts can be displayed in the right-hand panel of the website on your desktop. They are usually advertisements in the form of graphics or links.
Relationships & Stories: Ads can be displayed as photos or videos between users' stories on the Facebook Stories platform.
Marketplace: Facebook Marketplace is a place where users can buy and sell products. Ads can be displayed on the Marketplace homepage, in search results and in product categories.
Groups: Ads can be displayed in Facebook groups, both on the group's homepage and in users' news stream.
Messenger: Ads can be displayed in Messenger, both in the main inbox view and in conversations.
Audience Network: Facebook also offers the possibility of displaying ads on external websites and apps within the Audience Network, allowing you to reach a larger potential audience.

Price list of services
Facebook Ads

Start

PLN 500/m-c

For smaller budgets; includes remarketing, activation, monitoring and campaign start-up fee.

The package includes:

Budget up to £1,000
Remarketing +£400
Activation +£500
Monitoring

Standard

PLN 1000/m-c

Reasonable budget with monitoring, activation, remarketing and campaign optimisation options.

The package includes:

Budget up to £3,000
Remarketing +£400
Activation +£500
Optimisation
Monitoring

Pro

£2900/m-c

Large budget with full support, optimisation and free remarketing for maximum results.

The package includes:

Budget up to £7000
Remarketing - at a price
Activation +£500
Optimisation
Monitoring

Summary

Facebook Ads are a tool that enables companies to effectively promote their products and services on the social networking platform Facebook. With this tool, it is possible to reach a wide audience and achieve a variety of marketing objectives. The multitude of solutions and possibilities offered by the Facebook platform also require specialised care. You can try your hand at setting up advertising campaigns, but you have to reckon with the fact that your budget will be „burned through”, which means - that you will lose out on more than you can gain with the help of specialist assistance.

If you're wondering whether we'll be the right agency to take care of your online marketing - get in touch and see if what we offer will be right for you.

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Bartłomiej Biedrończyk




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