WEBSITE POSITIONING
Positioning websites
We’ve been specialising in SEO since 2013. We help local companies, online shops and businesses from all over Poland to be visible on Google. For us, it’s not just about website traffic. What matters is that it translates into real customers and sales.
What is search engine optimisation?
Search Engine Optimisation (SEO) involves activities that improve a website’s visibility in Google’s organic search results. Unlike paid advertising, the effects of SEO do not disappear once the budget runs out. They take longer to build up, but they last longer. Our aim is not simply to increase traffic. Our aim is to generate more enquiries and customers for your business.
Search engine optimisation has a few more advantages:
Types of website optimisation
Local SEO
Local SEO is for businesses that want to attract customers from their town and the surrounding area. As part of this service:
- we are expanding the website with valuable, local content (content marketing),
- we create and optimise Google My Business profiles,
- we add the business to Google Maps and look after its business listing,
- we help you gather positive reviews on Google,
- we clearly show the location on the website,
- we ensure that address details (NAP) are consistent on the website and in other business directories,
- We set up and optimise social media profiles with a full address.
This makes your business more visible in local search results. Customers in the area will find you more easily — on Google and on Maps.
Nationwide search engine optimisation
If your business operates throughout Poland, you’ll need a broader strategy than for local SEO. Nationwide SEO focuses on high-reach search terms. Competition for such keywords is fiercer, so the process takes longer and involves more work — both on and off the website. This is a good solution if you want to reach customers regardless of their location.
Search engine optimisation for online shops (e-commerce)
Search engine optimisation for an online shop differs from that for a standard company website. Online shops have a large number of subpages — product pages and categories. It is important to ensure good internal linking and to remove duplicate content, which is common in online shops.
We are an official partner PrestaShop Experts (Level 2). Znamy tę platformę od środka. Dzięki temu, gdy trzeba coś zmienić w sklepie na PrestaShop, robimy to sami — nie musisz szukać dodatkowego developera. Mamy też doświadczenie w integracjach z systemami sprzedażowymi, takimi jak Baselinker czy Subiekt GT. Rozumiemy, jak SEO wpływa na realną sprzedaż, nie tylko na ruch na stronie. Pozycjonujemy też sklepy na innych platformach. Sklepom na Shoperze poświęciliśmy osobną stronę o pozycjonowaniu sklepów na Shoperze.
Broad (long-tail) SEO
Broad SEO involves building visibility across a large number of long-tail keywords, rather than focusing on just a few main keywords. It works well for large websites, corporate blogs and portals with a wide range of products or services. A single, narrow keyword generates little traffic. However, the combined effect of many such phrases often generates more traffic than competing for just a few of the most competitive keywords.
How do we work?
We work using tried-and-tested strategies, data analysis and effective tools. This ensures that our SEO results are long-lasting. We carry out each project in several stages:
- SEO Audit — we check the status of the website and what our competitors are doing.
- Keyword selection — we select phrases tailored to your business and your customers.
- On-site optimisation — We are improving the website’s structure, content and technical aspects (speed, responsiveness, structured data).
- Off-site activities — we’re building a high-quality backlink profile.
- Content marketing — we create content that boosts SEO, builds trust and increases conversions.
- Reporting — We’ll keep you updated on our progress and results.
Tools and technologies
We use Senuto and Ahrefs for keyword and competitor analysis. We monitor the results on an ongoing basis via Google Search Console, Google Analytics 4 and Google Tag Manager.
We are also an official partner PrestaShop Experts (Level 2). We have experience in integrating with sales systems such as Baselinker and Subiekt GT. This enables us to optimise online shops, as we know the platform inside out — not just from the outside.
Why us?
We’ve been in business since 2013. We have a permanent office in Rybnik — we’re not a virtual office. We’re a real team that you can meet in person. We focus on quality, not mass production. We prefer to take on fewer projects, but to do them well and build long-term relationships with our clients.
SEO is just one of several services we offer under one roof. We also run Google Ads and Facebook Ads campaigns, as well as content marketing and conversion rate optimisation (CRO). We build and develop websites and online shops (PrestaShop, WooCommerce, Shopify and other platforms). This means that if an SEO audit reveals that a website requires technical changes, we implement them ourselves. You won’t be left with a list of tasks for another developer.
The website works flawlessly.
Check out what we have to offer in your town
We operate throughout Silesia and the Opole region. Check out our SEO services in your town:
Katowice · Chorzów · Jaworzno · Sosnowiec · Dąbrowa Górnicza · Tychy · Ruda Śląska · Bytom · Zabrze · Gliwice · Kędzierzyn-Koźle · Krakow · Nysa · Brzeg · Tarnów · Kluczbork · Nowy Sącz · Bielsko-Biala · Opole · Racibórz · Wodzisław Śląski · Rybnik · Jastrzębie-Zdrój · Zory
Find answers to the most frequently asked questions
Do you guarantee a specific ranking on Google (e.g. No. 1)?
No. If an agency promises this, it should set alarm bells ringing. A website’s ranking is determined by Google’s algorithm. It takes hundreds of factors into account, some of which change from day to day. We can guarantee something else: honest, consistent work and regular progress reports.
How long does SEO take, and when will the first results be visible?
The first results are usually visible a few weeks after the changes have been implemented. Lasting results — greater visibility, traffic and enquiries — usually become apparent after a few months of consistent work. The timeframe depends on the level of competition in the sector, the website’s initial condition and the scope of the work.
Do I have to sign a long-term contract?
What if I want to cancel? We tailor our SEO contracts to each client’s individual needs. We’re keen to build a long-term partnership, but we recognise that every business has different requirements. We discuss the terms of contract termination clearly, before the contract is signed. You’ll know exactly where you stand.
Do I need a new website or online shop to start SEO?
No. We usually start by auditing your current website and building on what you already have. A new website is only needed if the current one has serious technical issues that are hindering your SEO results.
What happens if an SEO audit reveals that the website needs technical changes — who implements them?
We. As well as SEO, we build and develop websites and online shops (PrestaShop, WooCommerce, Shopify and other platforms). We implement the audit recommendations ourselves, without needing to find an additional developer.
You’re a small, regional team — why not a large, nationwide SEO agency?
Because we’ve consciously chosen quality over scale. Since 2013, we’ve preferred to take on fewer projects, but to do them well. We build long-term relationships with our clients. That’s why our portfolio only features our current projects, rather than everything we’ve ever done. A smaller team also means you’ll be dealing with specific people you know — rather than a random consultant from a large chain firm.
