Lushly
- https://bujnie.pl/
- Shopify, Online Shops
- Shopify
- Lushly
Bujnie — a bespoke Shopify shop
Bujnie is a Polish brand that designs original plant pots and indoor greenery systems — ranging from individual products for private customers to comprehensive projects for office and hotel spaces. The shop operates on the Shopify platform and supports sales in two languages: Polish and English.
The project involved the comprehensive implementation of the online shop from scratch — building the information architecture, creating around 30 bespoke sections, enhancing the product page with advanced features, and implementing bilingual functionality. The result is an online shop whose appearance and functionality go far beyond the capabilities of a standard theme.
Key elements of implementation
30 custom section
The Cocoon theme served as the foundation — the actual shop was built using bespoke sections designed to meet the brand’s specific needs. These include, amongst others, extensive media grids, inspiration sections, product system showcases, quotation forms, blocks with icons and text, category banners, blog sections, and dedicated layouts for the homepage and content pages. Each section is fully customisable via the Shopify theme editor.
Product sheet
The product page is one of the most complex elements of the project. The following have been implemented:
Filtering photos by variant — a custom system for assigning sets of photos to product colours, operating in real time when a variant is changed, and supporting both languages
Tabs in the description — content divided into tabs (description, dimensions, materials, delivery), which organises the information without overloading the page
Hotspots in photos — interactive points on product and project photos, allowing specific products to be tagged directly to the styling images
Browse the collections
Navigation buttons (collection pills) have been implemented in the shop views, allowing users to quickly switch between product categories — All Products, Floor Planters, Hanging Planters, Furniture, Accessories. The solution works correctly in both language versions, automatically applying the URL prefix for the relevant locale.
B2B access system — Bujnie PRO
A dedicated resource area has been created for business customers: product galleries, 2D/3D files, catalogues, B2B price lists and technical data sheets. Access is controlled via a customer tag in Shopify — the system automatically recognises whether a logged-in user is part of the PRO programme and displays either the relevant content or a message encouraging them to join.
pCon configuration
As part of the project, integration with the pCon platform was set up — a tool for professional spatial planning and visualisation used by architects and interior designers. This enables B2B customers to use Bujnie product models directly in their projects.
Bilingualism
The shop operates in both Polish and English. Full support for Translate & Adapt has been implemented; all custom sections and messages have been translated; and correct language switching has been configured whilst preserving the page context — including the correct functioning of category navigation, colour swatches and image filtering in both language versions.
What it looked like process?
The project required integrating a ready-made Shopify theme with a large number of custom features, whilst ensuring that the client’s team retained full editing capabilities via the theme editor.
One of the biggest challenges was creating an advanced product page. Shopify’s standard features did not allow for filtering the image gallery by variant or creating interactive hotspots, so both solutions were designed and implemented from scratch.
Another key aspect was the shop’s full bilingual capability. All custom sections, messages and features — including image filtering, collection navigation and variant selection — had to function identically in both the Polish and English versions of the shop.
An additional challenge was setting up a B2B area with access to materials restricted to verified customers only. The system had to automatically recognise user permissions and display the appropriate content without the need to manage separate shops.
The whole system has been designed in such a way that, despite its extensive functionality, the shop remains easy to manage, scalable and ready for further development.
Solution
Based on the Cocoon theme, we have created over 30 bespoke sections tailored to the brand’s needs, all of which are fully customisable via the Shopify editor.
We have enhanced the product page to include image filtering by variant, information tabs and interactive hotspots. We have also implemented navigation between collections, a dedicated B2B area with access control, and integration with pCon.
We have designed the entire system to be fully bilingual, ensuring that all custom features work correctly in both Polish and English.
Bujnie.pl is an online shop that serves both retail customers and the demanding B2B sector — within a single, cohesive environment, in two languages. An extensive suite of bespoke solutions gives the client complete freedom to manage content, whilst the advanced features of the product and shop pages support sales at every stage of the customer journey.
