MWOOD
- https://bujnie.pl/
- PrestaShop, Webshops
- Shopify
- Lushly
MWOOD Shop
The MWood project involved the creation of an online shop for a family-run business specialising in handmade wooden products: chopping boards, rotating chopping boards, trays and kitchen accessories. We wanted the shop to reflect the brand’s character – namely, naturalness, craftsmanship and attention to detail – whilst also being convenient for shoppers and efficient in day-to-day operation.
As part of the project, we designed and implemented an online shop using a multi-store architecture, integrated with BaseLinker, with language and currency versions tailored for sales across several markets.
Key elements of implementation
Multistore and sales in a number of markets
The shop is based on a multi-store architecture, which makes it possible to manage several shops from a single control panel / to run separate versions of the shop for different markets. The shop operates in Polish, English, French and German, and in Polish zlotys and euros, which makes it easier to sell to customers from abroad.
Integration with BaseLinker
We have implemented an integration with BaseLinker, which centralises sales operations in one place. This includes the synchronisation of orders, stock levels and products, as well as the management of shipments. As a result, the MWood team has reduced manual work and the risk of errors.
Project brand-specific
The graphic design emphasises the natural character of the products. Large, striking photographs, a warm colour scheme and dedicated sections on the brand’s history create an atmosphere of craftsmanship. The homepage features, amongst other things, highlighted products, the „Made with passion” and „With a heart for wood” sections, and a section on popular products.
Transparent structure catalogue
The comprehensive category structure (classic chopping boards, exotic wood chopping boards, end-grain chopping boards, kitchen blocks, pastry boards, pizza boards, sets and more) enables customers to find the right product quickly. The „New” and „Special Offers” sections also make this easier.
Comfortable shopping
Customers can create an account, add products to their wish list, track their order as a guest and subscribe to the newsletter. The purchasing process has been simplified and adapted to sales on both the Polish and international markets.
Shop tailored to meet business needs
We have created a shop that supports the growth of a small, family-run brand. It combines aesthetics with functionality and automates key aspects of the sales process.
What it looked like process?
The main challenge was to design an online shop that could efficiently support several markets and language versions, whilst not increasing the workload for the client. Integration with BaseLinker was crucial to ensure that orders, products and stock levels were consistent across all versions of the shop.
It was also important to capture the brand’s character. MWood products are handmade and unique, so the shop needed to showcase them in an appealing way.
Solution
We have implemented a PrestaShop shop using a multi-store architecture with different language and currency versions, and integrated it with BaseLinker. We have created a bespoke graphic design and modules that highlight the brand’s character, and tailored the category structure to the product range.
The result is a modern online shop that combines sales across multiple markets with automated order processing. Integration with BaseLinker reduces the need for manual work, whilst multilingual and multi-currency support open the shop up to customers from abroad.
As a result, MWood has been provided with a stable and scalable e-commerce solution that supports the brand’s growth and facilitates day-to-day sales.
