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The same scenario plays out almost every week. A desperate e-commerce owner contacts us: their PrestaShop shop takes 4–6 seconds to load at peak times, customers are abandoning their trolleys, and Google Ads or Meta Ads campaigns are burning through the budget due to a high bounce rate. The business owner’s first instinct? „We’ve probably got a server that’s not powerful enough.” So they set about upgrading their package with […]

Shopify is evolving. Every few months, the platform adds something new – sometimes a minor feature, sometimes something that changes the way the whole shop operates. If you’ve been running a shop on Shopify for a long time, it’s easy to miss the moment when old habits are no longer the best approach. In this article, we’ve rounded up the most important changes from 2026. We’ll then answer the question of which

Dropshipping is still going strong, even though every year someone claims it’s on its way out. In 2026, the difference is this: it’s not enough simply to set up a shop and wait for orders. You need to set up your payment system properly and know how to account for it. Otherwise, your first visit to the tax office could come as an unpleasant surprise. In this article, we show you how to accept payments in Poland and

Do you run a shop on WooCommerce and are wondering whether to switch to Shopify? Or perhaps you’re just starting out and don’t know where to begin? Both questions lead to the same conclusion – you need to compare the two platforms calmly, without all the marketing hype, and see what will actually change in your day-to-day work. In this article, we’ll first show you

Microsoft Clarity – a free tool that will transform your website analytics. If you’re wondering why users are leaving your online shop at the basket stage, why they aren’t clicking the main „Buy Now” button or why they’re ignoring key sections of your site – the answer lies in their behaviour. No more guessing or relying on

Page load speed has been a factor in Google’s rankings since 2021, and its importance is growing. A one-second delay can reduce conversion rates by as much as 7 per cent. Most Shopify shops take between 3.2 and 4.5 seconds to load, whereas they should be under 2.5 seconds. Speed alone isn’t enough – good content still matters – but without a fast-loading page, even the best content loses

Marketing automation on Shopify is now much more than just a cart abandonment email. In March 2026, Shopify moved all native automations to the Shopify Messaging app, and logic based on third-party apps to Shopify Flow. In December 2025, Yotpo shut down its email and SMS products, so thousands of shops had to look for a new tool. If you run a Shopify shop and are still

PrestaShop 9 marks the biggest change in the platform’s history since the transition from version 1.6 to 1.7. This isn’t just a routine update with a few new buttons. Something far more significant is changing – the very foundation on which the shop stands. The technology on which the platform runs is changing. The way in which the shop connects with others is changing

Choosing the right technology stack is one of the most important architectural decisions faced by developers and product managers. In 2026, the front-end landscape is stable but is evolving rapidly towards performance optimisation and integration with AI. When conducting a thorough comparison of React, Vue and Angular, we must look beyond the syntax itself and assess long-term support and the availability of specialists