Microsoft Clarity – a free tool that will transform your website analytics. If you’re wondering why users are leaving your online shop at the basket stage, why they aren’t clicking the main „Buy Now” button or why they’re ignoring key sections of your site – the answer lies in their behaviour. No more guessing and relying on […]
Page load speed has been a factor in Google’s rankings since 2021, and its importance is growing. A one-second delay can reduce conversion rates by as much as 7 per cent. Most Shopify shops take between 3.2 and 4.5 seconds to load, whereas they should be under 2.5 seconds. Speed alone isn’t enough – good content still matters – but without a fast-loading page, even the best content loses
How can I optimise my Shopify shop’s loading speed? Find out more
Marketing automation on Shopify is now much more than just a cart abandonment email. In March 2026, Shopify moved all native automations to the Shopify Messaging app, and logic based on third-party apps to Shopify Flow. In December 2025, Yotpo shut down its email and SMS products, so thousands of shops had to look for a new tool. If you run a Shopify shop and are still
The best Shopify apps for marketing automation in 2026 Find out more
PrestaShop 9 marks the biggest change in the platform’s history since the transition from version 1.6 to 1.7. This isn’t just a routine update with a few new buttons. Something far more significant is changing – the very foundation on which the shop stands. The technology on which the platform runs is changing. The way in which the shop connects with others is changing
PrestaShop 9 – what’s new in the latest version? Find out more
Klienci często zaczynają rozmowę od pytania, czy lepszy będzie Shoper, PrestaShop czy może WooCommerce. My zwykle cofamy się o krok. Najpierw trzeba ustalić, czy chcesz sklep w abonamencie, czy taki, który stoi na Twoim serwerze. Konkretna platforma to dopiero następny wybór. Te dwie drogi nazywają się SaaS i Open Source. Różnią się kosztami, tym, kto
Shop on a SaaS or Open Source platform - which to choose for your e-commerce? Find out more
Why should a website work fast? This question is key, especially in this day and age when online competition is fierce. Imagine coming across a website that loads as if in slow motion - will you stay?
How to Speed Up Your Online Shop: A Practical Guide Find out more
Did you know that Google's algorithms take an in-depth look at how your website or e-commerce shop is adapted for mobile phone, tablet devices? This article is about why it's important to START designing your website or e-commerce shop for mobile versions.
Mobile version of the online shop - Why is it important? Find out more
One of the most important aspects of building and managing an online presence is the proper use of social media, known as social media.
Here are the Best Social Media Tools: saving time and money. Find out more
Introduction The year 2022 has made history in PrestaShop software development. After six long years of waiting, the digital community finally lived to see a major update - PrestaShop 8. The previous major version, PrestaShop 1.7, was released in 2016.
In today's e-commerce era, selling effectively online requires not only a great product range, but also an optimised shopping experience. For owners of PrestaShop-based shops, specialised plug-ins play a key role in this process.
Optimising Your PrestaShop Store with Key Modules - A Guide Find out more
